A crowdfunding video needs to include YOU
Three ingredients are critical to a good crowdfunding video: You, your passion, and your project.
It’s very important that the project creator (that’s you) features in the crowdfunding video.
Crowdfunding is about people, connection, and trust. Your backers want to know what, and who, they are supporting.
It builds the all-important trust factor
Would you hand your money over to a complete stranger?
Crowdfunding projects are often looking for thousands of dollars. Many products (that usually don’t exist yet) cost upwards of $100 per unit.
Your backers need to know who you are. They need to have a face with which to associate your campaign. Being in your own crowdfunding video helps build this trust.
It shows the passion
No-one is going to sell your passion like you are. You wouldn’t crowdfund unless you were passionate about what you are doing.
And it’s your passion that will infect your backers and make them believe in you.
Asking people to hand over money for something that doesn’t exist yet is daring
It takes courage.
So I know you will also have the courage to step in front of that camera and tell your story.
But you don’t have to be on camera for the entire video
It’s good to intersperse with footage of your product or project.
Remember that a good crowdfunding video shows as well as tells.
Use moving images wherever possible. It helps keep people interested. You can use voice over to tell your story, while you use footage or photos to show the audience what you’re talking about.
Some examples
