Crowdfunding is like an iceberg

Take a moment while I explain three reasons crowdfunding is like an iceberg.

1. The money is only the tip

This, ultimately, is the thing you’re looking for. Be aware that the funding goal is only a part of what you are about to encounter.

It’s the most visible and obvious part of the whole thing, but it’s only a small part.

 2. There are hidden benefits

Crowdfunding is about more than money. If you do it right, you will also promote yourself to a wider audience, and gain an army of loyal fans and customers who are ready to shout your praises.

Beyond your project scope, these are the things that will allow you to make your passions your “real job”.

3. No-one sees the real scope

Backers only see the stuff that happens after the campaign is launched, but by then, most of the hard work is done. The best projects have months of work and teams of people behind them. They think beyond the scope of their product or project, and take the time to understand the nuts and bolts of the crowdfunding process as well.

 

The best chances of success come from good planning. At Multitude, we focus on helping you to understand that bit of the iceberg hidden under the water. We lead you through the crowdfunding process, and give you the tools you need to launch your own successful crowdfunding campaign on any platform.

Want to get started? Check out our range of products and services.