This handy worksheet is designed to make coming up with your rewards easy.
I’ve taken what I know about backer behaviour from experience and available data. Then I researched a bunch of successful film projects on Kickstarter, Indiegogo, PledgeMe and Pozible.
This worksheet gives you a wide range of ideas, and the price-points backers have been proven to pay for them.
It’s a starting point, and space is left for your own ideas. Remember that creativity is a good thing.
Using the worksheet – things to keep in mind
We highly recommend you:
- Include at least one reward at each of the levels
- Have at least 7 reward levels
- Include a digital download or stream of the film
- Have a $25 level that is tangible and of value to the backer
- Have a mixture of digital, tangible, and experiential rewards.
Note: The price attached to each level is a guide – you’re free to price them higher than shown, but I don’t recommend pricing them below the indicated amount.
