There are 9 Key Principles in running your crowdfunding project.
Each post on this website is aligned to a Key Principle. The Crowdfunding Roadmap shows you how it all fits together.
Crowdfunding 101
The Top 10 Crowdfunding Questions, Answered
5 Signs You’re Not Ready to Crowdfund
8 Ways to Succeed in Equity Crowdfunding
What to Expect When You’re Crowdfunding
Case Study: Phantasmal: What I Learned While Planning My Game Project
What You Won’t Understand Before Launching
Case Study: Loving In Limbo: My Kickstarter Experience – The Emotional Toll of Crowdfunding
10 Reasons Your Crowdfunding Project Failed
Understanding Crowdfunding Obligations and Responsibilities
Activity: Are You Ready To Crowdfund? (Worksheet and Checklist)
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Crowdbuilding
Activity: Create A Crowd By Knowing Your Ideal Backer
Forever Fans: Six Steps To Crowdfunding Success
Build Your Crowd by Acting Like A Drunken Teenager
Case study: How Yeastie Boys Raised Half A Million In Half An Hour
Toolkit: Mailchimp For Crowdbuilding
Tutorial: Creating A Nurture Sequence
Why Your Campaign Needs A Communication Strategy
How Landing Pages Lead To Crowdfunding Success
Big Decisions
Tips For Choosing Your Crowdfunding Platform
3 Reasons To Choose Fixed Funding
3 Essential Tips For Setting The Right Funding Goal
Crowdfunders Beware Chinese New Year!
Research
Crowdfunding Research: 4 Things To Consider
Activity: Be A Backer First
Toolkit: Using Krowdster For Research
Case Study: 10 Crowdfunding Post-Mortems You Should Read
What Makes A Good Crowdfunding Example?
Toolkit: Using Kicktraq For Research
Worksheet: Using Crowdfunding Examples: A Cheap Lesson
Rewards
Crowdfunding Rewards: 7 Essential Tips
Resource: Epic List of Digital Distribution Platforms For Your Crowdfunding Fulfillment
No-one Needs Your Stupid T-Shirt
Worksheet: Crowdfunding Reward Ideas For Your Film
Insider’s Guide To Earlybirds (with case study)
Case Study: Stretch Goals and the Story of Exploding Kittens
Your Video
The Purpose Of A Crowdfunding Video
Resource: Making Your Crowdfunding Video Sizzle (ebook)
Case Study: 3 Crowdfunding Videos You Should Watch Before Making Your Own
Should You Be in Your Crowdfunding Video?
The ONE THING Your Crowdfunding Video Needs… That You Probably Forgot
Communication and Copy
10 Golden Rules For Your Crowdfunding Copy
Case Study: Marketing 101 – Writing Updates Backers Will Love
Promotion
Finding Backers: 3 Things That WON’T Work
Promote Your Crowdfunding Campaign Without Feeling Sleazy
Why Your Campaign Needs A Communication Strategy
Case Study: 5 Crowdfunding Promotion Ideas That Don’t Suck
Toolkit: Sniply For Crowdfunding Promotion
Toolkit: Krowdster For Crowdfunding Promotion
Toolkit: Using Mailchimp for Crowdbuilding
Tutorial: How To Send A Crowdfunding Promotion Email That Works (includes templates)
Tutorial: How To Write And Send A Press Release (includes templates)
Tutorial: Making Crowdfunding Promotion Easy: How to Build A Press Kit
Crowdfunding Promotion Services: Are They Worth It?
Making The Most Of Your Crowdfunding Promotion Spend
Forever Fans: Six Steps to Crowdfunding Success
Checks and Balances
What The Golden Gate Bridge Can Teach You About Crowdfunding
Predicting Crowdfunding Success: Will Your Project Fund?
Tutorial: Set Up Search Alerts For Your Campaign
This roadmap is updated weekly. Members are notified of new membership content each week in the Members-only email update.
Got a request? There’s a lot of content being developed, but Members can help me prioritise. If you’d like me to expand any particular principle, drop me an email and ask!
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