When it comes to learning about crowdfunding, nothing quite beats the experiences of others
This is why we publish case studies to highlight how particular techniques work. It’s easiest to learn when you can see how someone else used a strategy.
Crowdfunding examples help you to understand what works (and what doesn’t).
Because the simple fact is, the strategies that work for one audience, won’t always work for another one. There is no ‘one-size-fits-all’ approach for crafting, pitching, and launching your crowdfunding project.
But there are many successful projects, over dozens of platforms
Kickstarter alone has had well over 80,000 successful projects to date!
Multitude case studies and examples might not always be relevant to you.
The more important skill here is knowing how to pick crowdfunding examples, and what to look for when you have them.
So you need to spend some time finding examples that are relevant to your campaign
You’re going to need 5 or 6 good examples to work with. These projects should be:
- A mixture of successful and unsuccessful projects.
- Similar to yours – they should be in the same, or a related category, and appeal to the same ideal backer.
- Spread over at least two platforms. Don’t just stick to the platform you’re planning to run on.
You’ll be able to use a range of tools to deconstruct what they did
Success can absolutely be recreated. And past failures can be avoided. But you really need to study the project and understand what went on.
The blogs in the Research category will show you the tools available for researching a project, and the questions you should ask to inform your own project planning.
Head there now to discover more about researching crowdfunding campaigns in preparation for running your own!
